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Vice President of Marketing

Posted 18 days agoViewed

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💎 Seniority level: Vp, 10+ years

📍 Location: United States

💸 Salary: 300000.0 - 325000.0 USD per year

🔍 Industry: Software Development

🏢 Company: KMS Technology👥 501-1000💰 Private 6 months agoOutsourcingIT ManagementSoftware EngineeringSoftware

🗣️ Languages: English

⏳ Experience: 10+ years

🪄 Skills: LeadershipSalesforceGoogle AnalyticsProduct DevelopmentStrategyContent creationCommunication SkillsSEOReportingClient relationship managementCross-functional collaborationSales experienceMarket ResearchMarketingTeam managementLead GenerationStrategic thinkingDigital MarketingCRMFinancial analysisData analyticsBudget management

Requirements:
  • 10+ years of progressive marketing leadership experience in B2B technology or digital services
  • Proven success in marketing for global software development or consulting firms
  • Deep experience in demand generation, brand strategy, and go-to-market execution
  • Strong leadership and cross-functional collaboration skills
  • Expertise with marketing automation platforms (e.g., HubSpot, Marketo), Salesforce, Google Analytics, and SEO/SEM tools
  • Exceptional communicator with a bias for action, creativity, and accountability
  • Bachelor's degree in Marketing, Business, or related field (MBA a plus)
Responsibilities:
  • Define and execute the global marketing strategy aligned with business objectives.
  • Lead and mentor a team across brand, digital, content, product marketing, and demand generation
  • Manage marketing budget, KPIs, and performance reporting.
  • Own pipeline creation goals in partnership with sales and business development teams.
  • Build and scale multi-channel campaigns across digital, events, ABM, and partner co-marketing.
  • Optimize lead lifecycle, conversion rates, and attribution using marketing automation and CRM tools.
  • Evolve and elevate the KMS brand across global markets.
  • Ensure messaging clarity and differentiation across web, content, and thought leadership assets.
  • Manage PR, analyst relations, and content strategy to raise awareness and credibility.
  • Partner with business units to launch new services and offerings effectively.
  • Create sales enablement tools, client case studies, and solution-level messaging that resonate with target personas (e.g., CTOs, product leaders, innovation teams).
  • Use data-driven insights to inform strategy, iterate campaigns, and optimize spend.
  • Track and report on marketing’s contribution to revenue, customer acquisition, and brand equity.
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