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Vice President of Marketing

Posted about 2 months agoViewed

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💎 Seniority level: Vp

📍 Location: United States, EST

🔍 Industry: Software Development

🏢 Company: WunderGraph, Inc.

🗣️ Languages: English

🪄 Skills: LeadershipSalesforceCross-functional Team LeadershipProduct AnalyticsContent creationStrategic ManagementCommunication SkillsAnalytical SkillsSEORESTful APIsWritten communicationVerbal communicationSales experienceMarket ResearchData visualizationMarketingLead GenerationStrategic thinkingDigital MarketingCRMFinancial analysisData analyticsCustomer SuccessBudget managementA/B testing

Requirements:
  • Proven experience in growth, marketing, or GTM leadership roles in fast-paced start-ups, ideally in B2B SaaS or developer-first companies
  • Deep knowledge of marketing funnels, customer acquisition channels, and growth strategies
  • Track record of executing creative and data-driven campaigns that significantly impacted revenue
  • Strong understanding of developer tools, APIs, or related technical markets
  • Excellent communication skills (written, verbal, and visual)
  • Experience with marketing and sales automation tools (Salesforce, Active Campaign, Google Ads, Analytic tracking platforms)
  • Expert in managing budgets, ROI calculations, CAC/LTV optimizations, SQL generation, and managing external providers like agencies
  • Experience working with remote, distributed teams
Responsibilities:
  • Define and execute our GTM strategy, aligning marketing and sales efforts for maximum impact
  • Design, implement, and analyze creative growth experiments. Double down on what works and scrap what doesn't
  • Lead integrated campaigns across digital, events, partnerships, and content to drive leads, conversions, and revenue growth
  • Ensure our messaging resonates deeply with our target personas (developers, platform engineers, CTOs) and clearly communicates WunderGraph's value proposition
  • Own the marketing funnel, from awareness to conversion, constantly analyzing and refining performance metrics
  • Work closely with Sales, Product, and Customer Success to ensure alignment and seamless execution
  • Set up and manage tools and workflows (e.g., Salesforce, analytics platforms, Koala, Active Campaign) to automate, measure and optimize campaigns effectively
  • Represent WunderGraph in public-facing forums like blogs, conferences, and webinars, establishing us as a category leader
  • Sharpen WunderGraph as a brand and make it known to the world
  • Eventually build and lead a small, high-performing marketing team over time as the company grows (for starters it's you, the founders, and a couple IC's)
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