Senior Meta Ads Media Buyer

A
Ukraine, EST, PSTFull-TimeSenior
Salary not disclosed
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Job Details

Languages
English, Russian
Experience
3-5 years
Required Skills
Data AnalysisGoogle AnalyticsRESTful APIsDigital MarketingBudget managementA/B testingReporting

Requirements

  • 3–5 years of hands-on experience with Meta Ads
  • 1–2+ years of experience with international markets, especially the U.S.
  • Proven success managing ad budgets of $10,000+/month
  • Proficiency in designing and editing creatives using graphic design tools
  • Strong knowledge of tracking, pixel setup, retargeting, and funnel strategy
  • Experience with automation tools like Zapier, Make (Integromat)
  • Fluent in English and Russian (C1–C2 level) — written and spoken
  • Comfortable working remotely and available during EST/PST hours

Responsibilities

  • Plan, launch, and manage paid ad campaigns on Meta platforms (Facebook, Instagram)
  • Set up automations and workflows using tools like Zapier, Make (Integromat)
  • Conduct audience research and build detailed targeting strategies
  • Collaborate with creative/design teams to build and test ad creatives
  • Track and analyze campaign performance (ROAS, CPA, CTR, CPM, etc.)
  • Continuously optimize campaigns to meet or exceed ROI goals
  • Conduct A/B tests on ads, audiences, placements, and landing pages
  • Provide performance analysis and actionable reports
  • Stay up to date on Meta’s algorithm updates, ad policies, and best practices
  • Work closely with content, design, analytics, and product teams
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