Brand Marketer

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Requirements:

• 8+ years of experience in brand marketing, advertising, or a related field, ideally within fintech, crypto, or consumer tech.
• Proven track record of developing and launching successful brand campaigns that drive awareness and engagement.
• Deep understanding of cultural trends, audience behaviors, and the ability to translate insights into impactful marketing strategies.
• Experience working cross-functionally and managing external agencies to bring creative visions to life.
• Excellent communication and storytelling abilities to convey product benefits effectively
• Passion for crypto, web3, and the future of decentralized finance (or a willingness to learn and immerse yourself in the space).

Responsibilities:

• Define and guide Phantom's core brand strategy, including positioning, architecture, and key narratives.
• Develop and execute world-class brand campaigns that drive awareness, engagement, and adoption of Phantom, ensuring creative excellence and strategic alignment.
• Craft compelling creative briefs grounded in insights, data, and audience understanding to guide high-impact storytelling and activations.
• Manage external agencies and creative partners to produce campaigns and brand activations that set Phantom apart in the crypto space and beyond.
• Monitor and analyze cultural, industry, and consumer trends to identify opportunities for Phantom to engage authentically and meaningfully with key audiences.
• Ensure brand consistency and integrity across all marketing materials, activations, and partnerships.
• Leverage data and insights to measure brand marketing effectiveness, optimizing strategies for continuous improvement.