- Build Elicit's enterprise marketing function from the ground up, establishing data-driven strategies, processes, and measurement frameworks
- Develop and execute multi-channel demand generation programs targeting enterprise accounts, including paid campaigns, email nurture sequences, content syndication, and ABM initiatives
- Partner with sales teams to understand segment priorities, account needs, and revenue targets, translating them into actionable marketing plans supported by quantitative analysis
- Design, launch, and optimize integrated campaigns across digital and field channels including webinars, executive events, industry conferences, and targeted account activities
- Establish comprehensive reporting and analytics to track program performance across the funnel—from awareness through pipeline to revenue—and demonstrate clear ROI
- Conduct regular performance analysis to identify trends, optimize conversion rates, and allocate budget to highest-performing channels and tactics
- Build and refine lead scoring models, attribution frameworks, and campaign measurement processes
- Create data-backed recommendations for marketing investment decisions and present findings to leadership with clear supporting metrics