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Regional Sales Manager

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💎 Seniority level: Manager, 7 years

🔍 Industry: Healthcare

🏢 Company: Vynca

⏳ Experience: 7 years

Requirements:
  • Minimum of 7 years of sales management experience in healthcare, focusing on leading teams, in-person coaching, and driving results in complex healthcare environments.
  • Previous experience managing sales or business development teams in healthcare settings, ideally those targeting palliative care or care management or relevant home health, hospice, or similar services.
  • Demonstrated success in managing relationships with healthcare organizations and community partners.
  • Proven ability to lead and motivate a sales team, set clear goals and expectations, and manage toward success.
  • Strong ability to analyze data to uncover areas for opportunity or improvement and create actionable coaching or strategic plans to drive results.
  • Excellent communication and interpersonal skills with the capability of engaging with diverse healthcare stakeholders and community partners.
  • Strong organizational and problem-solving abilities, with a track record of using CRM tools to manage pipelines and track team performance.
  • Willingness to travel or be in-field about 50 to 75% of the time within the assigned region to support team members, meet referral partners, cultivate territories, and attend relevant events.
Responsibilities:
  • Develop and implement a comprehensive regional sales strategy to meet enrollment goals and expand Vynca’s footprint in palliative care and enhanced care management services.
  • Identify and help secure new referral partnerships with hospitals, physician practices, skilled nursing facilities, and other relevant partners.
  • Lead and manage an enrollment pipeline, tracking progress at all stages, from referral generation to pre-enrollment activities, to ensure timely and growing monthly enrollment.
  • Directly manage a field sales team. At least fifty percent of your time will be spent in the field providing direct, hands-on coaching, performance management, and support to drive individual and team success.
  • Ensure the Account Executives and Community Liaisons align their activities with the regional sales strategy, focusing on relationship building, program education and awareness, community engagement, and patient referrals.
  • Monitor team performance, use CRM tools to track key metrics, and provide regular feedback to meet goals.
  • Support Account Executives in developing partnerships with physician practices, hospitals, skilled nursing facilities, and other clinical referral sources to identify and enroll patients in Vynca’s palliative care programs.
  • Guide the team in executing strategic marketing plans, community outreach efforts, and educational sessions to increase brand awareness and program participation.
  • Oversee referral partner management, ensuring organized tracking of provider relationships, payer mix, and enrollment volume.
  • Lead Community Liaisons in building and strengthening partnerships with community-based organizations, resource centers, medical facilities, and advocacy groups to drive awareness and referrals to our Enhanced Care Management program, which provides connections to social services for our clients.
  • Provide guidance on executing outreach strategies, attending community events, and presenting Vynca’s services to expand partnerships and support patient engagement.
  • Partner with marketing, clinical operations, and product to align messaging and ensure Vynca’s offerings meet market needs.
  • Provide regular reports to senior leadership on sales activities, team performance, referrals, enrollment, and revenue forecasts.
  • Stay informed on industry trends and competitive dynamics to inform sales strategy and refine approaches.
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