Content Marketing Associate

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Requirements:

• 1-2 years of content marketing experience in either an agency or on an in-house team or relevant internship experience with a B2B company.
• Bachelor’s degree in marketing, creative advertising, communications, or a related field.
• Strong writing and editing skills with a keen eye for detail.
• Familiarity with ChatGPT or other AI tools for generating content.
• Experience with content creation and social media management.
• Familiarity with HubSpot, including content management and marketing automation, would be an asset.
• Ability to work collaboratively in a fast-paced environment.
• Strong understanding of SEO principles and best practices.

Responsibilities:

• Write engaging, clear, and compelling copy for marketing campaigns, websites, our intranet site, social media, digital content, video scripts, technical servicing- and policy-related communications, and experiential projects.
• Review and revise copy to ensure accuracy, inclusivity, accessibility, regulatory compliance, clarity, grammar, and adherence to project briefs and deadlines.
• Leverage AI tools to streamline and drive efficiencies with content creation.
• Collaborate with stakeholders to turn product details and features into compelling positioning.
• Ensure consistency in brand voice and messaging across all communications, adhering to the brand, plain language, and editorial guidelines.
• Develop content strategies that support business goals and improve audience engagement.
• Identify gaps in content workflow and recommend process improvements.
• Manage many projects simultaneously and prioritize tasks to deliver high-quality content on time.
• Take a test-and-learn approach to refine messaging and improve performance.
• Optimize content for search engines to drive organic traffic.
• Provide insights from data to improve content effectiveness.
• Collaborate with the creative director, designers, and marketing team to brainstorm and develop innovative concepts, copy tests, and campaign ideas.
• Collaborate with internal stakeholders to ensure messaging consistency and effectiveness.
• Support content distribution across owned and paid channels.