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Content Marketing Associate

Posted 5 days agoViewed

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💎 Seniority level: Junior, 2+ years

📍 Location: Canada

💸 Salary: 80000.0 - 89750.0 CAD per year

🗣️ Languages: English

⏳ Experience: 2+ years

🪄 Skills: Project ManagementData AnalysisGoogle AnalyticsContent creationContent managementSEORESTful APIsMarket ResearchMarketingDigital MarketingWordPressData analyticsA/B testing

Requirements:
  • 2+ years of experience in content marketing
  • Experience in content writing, video editing, email marketing, and/or social media marketing
  • Strong analytical skills and are adept at using data, research and learnings to optimize content
Responsibilities:
  • Manage content calendar
  • Optimize existing content for SEO and conversions
  • Lead key initiatives like case study approach and development
  • Manage Reddit and Instagram accounts
  • Inform the content strategy with market research, competitor research and internal data analysis
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  • Bachelor’s degree in marketing, creative advertising, communications, or a related field.
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  • Leverage AI tools to streamline and drive efficiencies with content creation.
  • Collaborate with stakeholders to turn product details and features into compelling positioning.
  • Ensure consistency in brand voice and messaging across all communications, adhering to the brand, plain language, and editorial guidelines.
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  • Identify gaps in content workflow and recommend process improvements.
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  • Take a test-and-learn approach to refine messaging and improve performance.
  • Optimize content for search engines to drive organic traffic.
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