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Manager, Retention
Posted 5 days agoViewed
💎 Seniority level: Manager, 5+ years
💸 Salary: 100000.0 - 120000.0 USD per year
🔍 Industry: Sports Gaming
🏢 Company: Underdog Sports
🗣️ Languages: English
⏳ Experience: 5+ years
Requirements:
- 5+ years of CRM or retention marketing experience, preferably in regulated gaming, technology, or eCommerce industries.
- 3+ years of team management experience, with a proven track record of leading and scaling high-performance teams.
- Strong real-time decision-making skills, with the ability to react quickly to changing sports betting dynamics and adjust marketing strategies accordingly.
- Highly data-driven, with expertise in SQL, A/B testing, marketing investment management, and performance analysis.
- Detail-oriented, with strong written and verbal communication skills, capable of presenting insights and recommendations to leadership.
- Hands-on experience with data-focused CRM and promotional execution tools, such as Braze, Optimove, Looker, and Sigma.
Responsibilities:
- Lead a high-performing operational marketing team responsible for targeted testing, trigger-based promotional campaigns, and real-time reactionary campaigns aligned with a dynamic, news-driven sports calendar.
- Oversee the execution, strategy, and optimization of retention marketing efforts across sportsbook and fantasy sports, ensuring data-driven decision-making and continual improvement.
- Develop and manage a Lifecycle CRM strategy, leveraging automation, segmentation, and real-time insights to drive engagement and maximize customer lifetime value.
- Establish a rapid-response marketing function, making real-time adjustments to promotional strategies in reaction to breaking sports news, odds shifts, and major events.
- Drive CRM optimizations through rigorous A/B testing, performance analysis, and investment management, ensuring efficient promotional spend and maximizing ROI.
- Partner with Marketing, Product, and Analytics teams to enhance automation, personalization, and overall CRM efficiency.
- Own the development and delivery of decision frameworks, campaign impact analysis, and performance updates for senior leadership.
- Ensure seamless campaign execution, QA oversight, and workflow optimization, maintaining best-in-class retention strategies.
- Scale and develop the team, fostering talent growth and expanding the team’s remit to support the company’s evolving marketing needs.
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