Senior Marketing Automation Specialist (Colombia & Mexico Remote)

2+ years of hands-on experience with marketing automation platforms, preferably Pardot. Strong understanding of CRM systems, particularly Salesforce. Proficiency in email marketing best practices, including deliverability and A/B testing. Excellent analytical skills to measure campaign performance. Familiarity with data privacy regulations (e.g., GDPR, CCPA). Strong attention to detail and organizational skills. Ability to work independently and as part of a global team. SQL skills preferred.

Lead data hygiene efforts and establish data governance best practices. Manage and maintain marketing automation platform (Pardot). Build and execute targeted email campaigns and nurturing programs. Develop and execute automated marketing initiatives. Troubleshoot system-related issues and optimize workflows within Pardot. Utilize SQL to extract and validate data. Collaborate with global marketing teams and document processes. Conduct training sessions for marketing teams.