Apply📍 United States
🧭 Full-Time
💸 130000.0 - 160000.0 USD per year
🔍 E-commerce, health tech
🏢 Company: FSAStore.com
- Minimum of 8+ years of experience in content creation, brand strategy, or editorial roles, with prior experience in e-commerce and digital channels.
- Proven expertise in creating and implementing brand guidelines.
- Exceptional writing, editing, and storytelling skills with a strong portfolio showcasing work across digital channels like email, SMS, paid ads, and website.
- Experience tailoring copy for D2C, B2B, and B2B2C audiences.
- Experience managing and mentoring a team of writers.
- A deep understanding of SEO, content marketing, and performance-driven copywriting.
- A passion for health and wellness brands and the ability to translate that into engaging content.
- Strong project management and organizational skills, with the ability to juggle multiple priorities and deadlines.
- Define and maintain the brand voice and tone across all brands and channels (e.g., website, email, social media, product pages).
- Develop and execute content strategies that align with our brand vision, business goals, and audience needs.
- Create comprehensive content brand guidelines to ensure consistency in all communications, including: Highlighting the voice of the customer to inform tone and messaging. Establishing clear reasons to believe that reinforce trust and brand authenticity. Defining brand tone and voice to connect meaningfully with diverse audience segments.
- Write and edit high-impact copy across multiple digital channels, including: Website, email, SMS, paid advertisements, and banner ads.
- Tailor content for Direct-to-Consumer (D2C), B2B, and B2B2C audiences.
- Partner with teams across Marketing, product, and design to ensure copy is compelling, on-brand, and optimized for performance.
- Lead, mentor, and inspire a team of copywriters, fostering creativity and growth.
- Review and provide constructive feedback on team deliverables to ensure quality and alignment with strategy.
- Align with Senior Leadership: Work closely with executive leadership to align content strategies with overall business goals, contributing to the company’s vision and growth trajectory.
- Communicate Effectively: Clearly communicate content vision and decisions to stakeholders across the organization, ensuring alignment and buy-in from key decision-makers.
- Partner with Marketing & Data Teams: Collaborate with integrated marketing marketing to analyze user behavior and performance metrics, driving actionable insights and design improvements.
- Stay Ahead of Trends: Keep up-to-date with the latest content trends, tools, and best practices, particularly in e-commerce and health tech.
- Encourage Team Growth: Foster a culture of continuous learning within the content team, encouraging experimentation and pushing creative boundaries.
- Use analytics and performance metrics to measure the effectiveness of content and make data-driven improvements.
- Stay updated on industry trends and competitors to continuously innovate our content approach.
Project ManagementAdobe Creative SuiteGoogle AnalyticsCross-functional Team LeadershipContent creationContent managementCommunication SkillsSEOWritingEditingTeam managementStakeholder managementStrategic thinkingDigital MarketingA/B testing
Posted about 2 months ago
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