Social Media Marketing Manager - Remote

5+ years of professional hands-on paid social media planning and management experience with platforms including Meta properties, TikTok, Pinterest, Snapchat and Reddit. Experience in managing paid social media projects and implementing paid social media influencer marketing strategies. Familiarity working with paid influencer platforms. Strong experience using Google Analytics (G4) and leveraging data and metrics to drive campaign improvements. Strong experience with Excel (data manipulation, charts and pivot tables). Advanced experience building, managing and optimizing social campaigns within the Meta and other social media platforms. Experience working within cross-functional marketing and creative teams.

Own the paid social content calendar and execute full funnel creative strategies. Drive customer acquisition through social platforms like Facebook, Instagram, Reddit, TikTok, Snapchat, Pinterest, LinkedIn. Manage paid social media influencer marketing strategies. Collaborate with the Brand Content team to manage influencer relationships. Present strategy, tactics, and results to stakeholders. Design, launch, and manage performance-driven paid campaigns on Meta, TikTok, Pinterest, and other social platforms. Conduct A/B testing on creatives, landing pages, and bidding strategies. Run in-depth post-campaign analysis and develop test plans. Collaborate across teams to support company growth initiatives. Ensure agency partner teams deliver intended outcomes effectively. Ensure adherence to corporate privacy and data governance policies.