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Active Pooling - Media Buyer

Posted about 11 hours agoViewed

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Requirements:
  • Proven experience as a Media Buyer with a successful track record in managing digital advertising campaigns across various platforms (e.g., Google Ads, Facebook Ads, etc.).
  • Strong analytical skills and experience with data analysis and reporting tools.
  • Excellent negotiation and communication skills, with the ability to build and maintain relationships with media partners.
  • In-depth knowledge of media buying best practices and budgeting.
  • Experience in a fast-paced agency environment is preferred.
  • Ability to work independently and manage multiple projects efficiently.
  • Proficiency in digital marketing tools and software (e.g., Google Analytics, Ad Manager, etc.).
Responsibilities:
  • Develop and execute comprehensive media buying strategies that align with client objectives and target audience insights.
  • Oversee the full cycle of media buying campaigns, from planning and implementation to monitoring and reporting.
  • Manage and optimize media budgets to ensure efficient spending, maximizing ROI across all platforms.
  • Negotiate media rates and placement with vendors and build strong relationships with media partners.
  • Monitor campaign performance, analyze data, and generate reports to identify trends and insights for optimization.
  • Work closely with creative, analytics, and account management teams to ensure cohesive messaging and strategies across all platforms.
  • Keep abreast of industry trends, new digital platforms, and innovative media buying techniques.
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