Why is remote work so nice? Let's try to see!
Apply
VP of Marketing
Posted 7 days agoViewed
💎 Seniority level: Vp, 10+ years
🔍 Industry: Legal Data as a Service (LDaaS)
🏢 Company: UniCourt Inc
🗣️ Languages: English
⏳ Experience: 10+ years
Requirements:
- Strong background in product-led growth and marketing within a product-heavy organization
- Expertise in modern sales and marketing technologies
- Specific expertise in HubSpot and ZoomInfo is desirable
- Deep understanding of demand generation tactics, including digital marketing, content marketing, and paid advertising
- Experience in data-driven marketing strategy and funnel optimization
- Strong analytical skills with the ability to translate data into actionable insights
- Excellent communication and interpersonal skills, with the ability to work effectively across departments
- Demonstrated ability to collaborate closely with Product Marketing teams to develop effective positioning and messaging
- Experience in brand management and development, including visual identity and voice
- 10+ years of B2B marketing experience
- Bachelors (BS or BA), masters preferred
- Optional: Experience marketing to legal or insurance personas
- Optional: Experience marketing a product led growth SaaS product
Responsibilities:
- Develop and implement marketing strategies to support company growth from startup to growth phase.
- Collaborate with product and sales teams to align marketing efforts with product GTM, roadmap, and sales efforts.
- Facilitate communication and coordination between sales, marketing, and product teams
- Engage in deep collaboration with Product Marketing to ensure product value proposition is properly communicated and alignment between product features, market needs, and marketing communications
- Oversee all aspects of demand generation, including digital marketing, content marketing, and paid advertising
- Manage and optimize marketing automation systems, paid search, and SEO initiatives
- Analyze customer data to identify trends and build targeted, replicable marketing campaigns
- End-to-end management of all marketing funnels, including website and top-of-funnel activities
- Implement and optimize best practices for marketing automation systems (including HubSpot and ZoomInfo) to drive effective sales enablement
- Analyze sales pipeline, product roadmap, and marketing campaign performance to inform strategy
- Use data-driven insights from market, internal systems and product usage to continuously improve marketing effectiveness and ROI
- Create and present performance reports to leadership team
- Build and lead a high-performing marketing team
- Manage and mentor team members across various marketing disciplines
- Develop and maintain a consistent brand voice across all marketing channels and customer touchpoints
- Oversee the creation and implementation of brand guidelines, including visual identity, tone, and messaging
- Collaborate with creative teams to ensure all marketing materials, including imagery and design elements, align with the brand strategy
- Lead initiatives to evolve and refine the brand as the company grows and enters new markets
- Monitor brand perception and adjust strategies to maintain and enhance brand equity
- Ensure brand consistency across all product marketing materials in collaboration with the Product Marketing team
- Develop and execute a strategic plan for company participation in industry conferences and events
- Identify and prioritize key conferences and events that align with company goals and target audience
- Oversee the planning and execution of company-hosted events, including webinars, user conferences, and executive roundtables
- Collaborate with sales and product teams to maximize networking opportunities at events
- Manage budgets for conference sponsorships, booth designs, and event marketing materials
- Measure and report on ROI for conference and event participation
- Coordinate speaker submissions for industry events to position company executives as thought leaders
- Ensure consistent brand representation and messaging across all event touchpoints
- Develop a comprehensive content strategy that supports marketing goals and aligns with the product roadmap
- Oversee the creation of high-value content assets, including whitepapers and case studies
- Collaborate with subject matter experts within the company to produce insightful and authoritative content
- Implement a thought leadership program that positions the company and its executives as industry experts
- Collaborate with product on the development of sales collateral, ensuring it effectively communicates product value propositions
- Establish editorial guidelines and processes to maintain content quality and consistency
- Develop a content distribution strategy to maximize reach and engagement across various channels
- Implement metrics and analytics to measure content performance and ROI
- Continuously refine the content strategy based on performance data and evolving market needs
- Ensure all content and collateral adhere to brand guidelines and effectively support the sales process
Related Jobs
Apply
🔥 VP of Marketing-TEST 2
Posted 3 days ago
🧭 Full-Time
🔍 Healthcare
🏢 Company: HealthAxis Group, LLC
- 12+ years of marketing leadership experience, with a focus on B2B andhealthcare industries.
- Bachelor’s or Master’s degree in Marketing, Business, or a related field.
- Proven track record of building and hands-on executing successful marketing strategies that drive revenue growth.
- Expertise in digital marketing, demand generation, and thought leadership.
- Strong executive presence with experience in public speaking and media relations.
- Ability to lead high-impact teams and collaborate cross-functionally with C-suite executives.
- Ability to think strategically and execute at the tactical level.
- Ability to be maximize ROI on marketing resources and allocated budget.
- Experience managing agencies, vendors, analysts and internal marketing leaders.
- Preference will be given to candidates who have marketing experience working within Healthcare focused companies that service the CAPS, BPO, BPaaS space.
- Define , drive and hands on execute the company’s marketing vision and multi-channel strategy to support business growth.
- Lead the development and execution of integrated marketing plans that align with corporate objectives and market opportunities.
- Oversee and strengthen relationships with the digital marketing agency, ensuring data-driven and ROI-focused digital strategies.
- Strengthen the HealthAxis brand through strategic thought leadership, PR, and content initiatives.
- Oversee high-impact marketing campaigns, ensuring consistent messaging and differentiation in the healthcare market.
- Act as a key company spokesperson and thought leader with external parties such as the press and analysts and represent HealthAxis at industry conferences and executive events.
- Develop, oversee and execute demand-generation programs that drive lead acquisition and customer retention.
- Partner closely with sales leadership to optimize marketing-sales alignment, ensuring marketing-generated leads contribute to pipeline and revenue goals.
- Leverage data analytics to drive marketing decision-making, optimizing digital campaigns, SEO, and content marketing strategies.
- Oversee website strategy, paid digital media, and marketing automation tools to enhance lead conversion and engagement.
- Directly manage the Sr. Content Lead, ensuring the development of high-quality, strategic content that aligns with business goals.
- Manage and allocate the marketing budget to maximize impact and ROI.
- Oversee relationships with external digital agencies, PR firms, and industry associations to amplify brand presence.
Posted 3 days ago
ApplyApply
🔥 VP of Marketing
Posted 19 days ago
📍 United States
🧭 Full-Time
💸 235175.0 - 275000.0 USD per year
🔍 B2B SaaS Marketing
🏢 Company: EasyLlama
- 8+ years of B2B SaaS marketing experience
- Advanced skills in analytics and A/B testing
- Experience managing digital marketing channels
- Proficient in lifecycle marketing for different customer segments
- Strong interpersonal skills for cross-functional collaboration
- Proven track record in marketing operations
- Experience in hiring and developing marketing teams
- Creative and strategic thinking abilities
- Develop and execute multi-channel lead generation strategies
- Design and optimize lifecycle campaigns to drive customer value
- Implement A/B testing for campaign refinement
- Oversee digital presence across channels
- Track and report marketing performance metrics
- Establish company narrative and positioning
- Grow brand awareness and manage brand integrity
- Collaborate cross-functionally with key departments
- Build marketing tools and workflows for efficiency
- Lead and develop a high-performing marketing team
Data AnalysisLead GenerationDigital MarketingA/B testing
Posted 19 days ago
ApplyApply
🔥 VP of Marketing
Posted about 1 month ago
📍 USA
🔍 B2B SaaS, vertical software, industrial software
🏢 Company: Urbint👥 101-250💰 $35,000,000 Series C 5 months agoArtificial Intelligence (AI)ConstructionPredictive AnalyticsRisk ManagementPublic Safety
- 10+ years of B2B SaaS marketing experience
- 3+ years in vertical software/industrial software including utilities, construction, field service management, work management, construction, etc.
- Demonstrated success managing multiple marketing functions acting as a player/coach
- Develop and own the overall marketing strategy, ensuring alignment with the organization’s business objectives and sales targets.
- Develop and execute a high-impact ABM strategy to engage and convert key enterprise or strategic accounts.
- Direct and manage the planning, execution, and post-analysis of all event marketing initiatives, including conferences, trade shows, user groups, and webinars.
LeadershipSalesforceGoogle AnalyticsCross-functional Team LeadershipContent creationStrategic ManagementSEOSales experienceMarket ResearchMarketingStrategic thinkingDigital MarketingCRMData analyticsSaaSBudget management
Posted about 1 month ago
ApplyApply
🔥 GlobalVetLink VP of Marketing
Posted about 2 months ago
📍 Des Moines, IA or Denver, CO
💸 150000.0 - 170000.0 USD per year
🔍 Veterinary industry
🏢 Company: ASG👥 51-100EducationInformation ServicesFinancial Services
- 10+ years in B2B marketing;
- 5+ years leading a team;
- 3+ years in SaaS;
- Deep experience in marketing strategies and demand-generation programs;
- Experience with digital marketing platforms such as Google, TikTok, Meta;
- Experience with product-led growth and sales channel strategies;
- 3+ years using social media marketing for customer acquisition;
- Strong brand experience and storytelling abilities.
- Develop, support, and optimize marketing team and processes.
- Lead marketing strategy and go-to-market efforts.
- Guide a high-performing team with a cohesive growth plan.
- Drive results using a data-informed mindset.
- Optimize demand generation through various marketing channels.
- Lead content creation to address customer needs.
- Refine brand story and enhance strategies across customer touchpoints.
- Conduct performance testing and make continuous improvements.
Data AnalysisContent creationMarketingLead GenerationDigital MarketingSaaSA/B testing
Posted about 2 months ago
ApplyRelated Articles
Posted 7 months ago
Insights into the evolving landscape of remote work in 2024 reveal the importance of certifications and continuous learning. This article breaks down emerging trends, sought-after certifications, and provides practical solutions for enhancing your employability and expertise. What skills will be essential for remote job seekers, and how can you navigate this dynamic market to secure your dream role?
Posted 7 months ago
Explore the challenges and strategies of maintaining work-life balance while working remotely. Learn about unique aspects of remote work, associated challenges, historical context, and effective strategies to separate work and personal life.
Posted 7 months ago
Google is gearing up to expand its remote job listings, promising more opportunities across various departments and regions. Find out how this move can benefit job seekers and impact the market.
Posted 7 months ago
Learn about the importance of pre-onboarding preparation for remote employees, including checklist creation, documentation, tools and equipment setup, communication plans, and feedback strategies. Discover how proactive pre-onboarding can enhance job performance, increase retention rates, and foster a sense of belonging from day one.