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VP of Marketing-TEST 2
Posted 3 days agoViewed
💎 Seniority level: Vp, 12+ years
🔍 Industry: Healthcare
🏢 Company: HealthAxis Group, LLC
⏳ Experience: 12+ years
Requirements:
- 12+ years of marketing leadership experience, with a focus on B2B andhealthcare industries.
- Bachelor’s or Master’s degree in Marketing, Business, or a related field.
- Proven track record of building and hands-on executing successful marketing strategies that drive revenue growth.
- Expertise in digital marketing, demand generation, and thought leadership.
- Strong executive presence with experience in public speaking and media relations.
- Ability to lead high-impact teams and collaborate cross-functionally with C-suite executives.
- Ability to think strategically and execute at the tactical level.
- Ability to be maximize ROI on marketing resources and allocated budget.
- Experience managing agencies, vendors, analysts and internal marketing leaders.
- Preference will be given to candidates who have marketing experience working within Healthcare focused companies that service the CAPS, BPO, BPaaS space.
Responsibilities:
- Define , drive and hands on execute the company’s marketing vision and multi-channel strategy to support business growth.
- Lead the development and execution of integrated marketing plans that align with corporate objectives and market opportunities.
- Oversee and strengthen relationships with the digital marketing agency, ensuring data-driven and ROI-focused digital strategies.
- Strengthen the HealthAxis brand through strategic thought leadership, PR, and content initiatives.
- Oversee high-impact marketing campaigns, ensuring consistent messaging and differentiation in the healthcare market.
- Act as a key company spokesperson and thought leader with external parties such as the press and analysts and represent HealthAxis at industry conferences and executive events.
- Develop, oversee and execute demand-generation programs that drive lead acquisition and customer retention.
- Partner closely with sales leadership to optimize marketing-sales alignment, ensuring marketing-generated leads contribute to pipeline and revenue goals.
- Leverage data analytics to drive marketing decision-making, optimizing digital campaigns, SEO, and content marketing strategies.
- Oversee website strategy, paid digital media, and marketing automation tools to enhance lead conversion and engagement.
- Directly manage the Sr. Content Lead, ensuring the development of high-quality, strategic content that aligns with business goals.
- Manage and allocate the marketing budget to maximize impact and ROI.
- Oversee relationships with external digital agencies, PR firms, and industry associations to amplify brand presence.
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