Apply🧭 Full-Time
🔍 Legal Data as a Service (LDaaS)
- Strong background in product-led growth and marketing within a product-heavy organization
- Expertise in modern sales and marketing technologies
- Specific expertise in HubSpot and ZoomInfo is desirable
- Deep understanding of demand generation tactics, including digital marketing, content marketing, and paid advertising
- Experience in data-driven marketing strategy and funnel optimization
- Strong analytical skills with the ability to translate data into actionable insights
- Excellent communication and interpersonal skills, with the ability to work effectively across departments
- Demonstrated ability to collaborate closely with Product Marketing teams to develop effective positioning and messaging
- Experience in brand management and development, including visual identity and voice
- 10+ years of B2B marketing experience
- Bachelors (BS or BA), masters preferred
- Optional: Experience marketing to legal or insurance personas
- Optional: Experience marketing a product led growth SaaS product
- Develop and implement marketing strategies to support company growth from startup to growth phase.
- Collaborate with product and sales teams to align marketing efforts with product GTM, roadmap, and sales efforts.
- Facilitate communication and coordination between sales, marketing, and product teams
- Engage in deep collaboration with Product Marketing to ensure product value proposition is properly communicated and alignment between product features, market needs, and marketing communications
- Oversee all aspects of demand generation, including digital marketing, content marketing, and paid advertising
- Manage and optimize marketing automation systems, paid search, and SEO initiatives
- Analyze customer data to identify trends and build targeted, replicable marketing campaigns
- End-to-end management of all marketing funnels, including website and top-of-funnel activities
- Implement and optimize best practices for marketing automation systems (including HubSpot and ZoomInfo) to drive effective sales enablement
- Analyze sales pipeline, product roadmap, and marketing campaign performance to inform strategy
- Use data-driven insights from market, internal systems and product usage to continuously improve marketing effectiveness and ROI
- Create and present performance reports to leadership team
- Build and lead a high-performing marketing team
- Manage and mentor team members across various marketing disciplines
- Develop and maintain a consistent brand voice across all marketing channels and customer touchpoints
- Oversee the creation and implementation of brand guidelines, including visual identity, tone, and messaging
- Collaborate with creative teams to ensure all marketing materials, including imagery and design elements, align with the brand strategy
- Lead initiatives to evolve and refine the brand as the company grows and enters new markets
- Monitor brand perception and adjust strategies to maintain and enhance brand equity
- Ensure brand consistency across all product marketing materials in collaboration with the Product Marketing team
- Develop and execute a strategic plan for company participation in industry conferences and events
- Identify and prioritize key conferences and events that align with company goals and target audience
- Oversee the planning and execution of company-hosted events, including webinars, user conferences, and executive roundtables
- Collaborate with sales and product teams to maximize networking opportunities at events
- Manage budgets for conference sponsorships, booth designs, and event marketing materials
- Measure and report on ROI for conference and event participation
- Coordinate speaker submissions for industry events to position company executives as thought leaders
- Ensure consistent brand representation and messaging across all event touchpoints
- Develop a comprehensive content strategy that supports marketing goals and aligns with the product roadmap
- Oversee the creation of high-value content assets, including whitepapers and case studies
- Collaborate with subject matter experts within the company to produce insightful and authoritative content
- Implement a thought leadership program that positions the company and its executives as industry experts
- Collaborate with product on the development of sales collateral, ensuring it effectively communicates product value propositions
- Establish editorial guidelines and processes to maintain content quality and consistency
- Develop a content distribution strategy to maximize reach and engagement across various channels
- Implement metrics and analytics to measure content performance and ROI
- Continuously refine the content strategy based on performance data and evolving market needs
- Ensure all content and collateral adhere to brand guidelines and effectively support the sales process
Posted 6 days ago
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