GlobalVetLink VP of Marketing

Posted 18 days agoViewed

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💎 Seniority level: Vp, 10+ years of experience in B2B marketing; 5+ years leading a team; 3+ years in SaaS

📍 Location: Des Moines, IA or Denver, CO

💸 Salary: 150000.0 - 170000.0 USD per year

🔍 Industry: Veterinary industry

🏢 Company: ASG👥 51-100 Education Information Services Financial Services

⏳ Experience: 10+ years of experience in B2B marketing; 5+ years leading a team; 3+ years in SaaS

🪄 Skills: Data AnalysisContent creationMarketingLead GenerationDigital MarketingSaaSA/B testing

Requirements:

10+ years in B2B marketing;
5+ years leading a team;
3+ years in SaaS;
Deep experience in marketing strategies and demand-generation programs;
Experience with digital marketing platforms such as Google, TikTok, Meta;
Experience with product-led growth and sales channel strategies;
3+ years using social media marketing for customer acquisition;
Strong brand experience and storytelling abilities.

Responsibilities:

Develop, support, and optimize marketing team and processes.
Lead marketing strategy and go-to-market efforts.
Guide a high-performing team with a cohesive growth plan.
Drive results using a data-informed mindset.
Optimize demand generation through various marketing channels.
Lead content creation to address customer needs.
Refine brand story and enhance strategies across customer touchpoints.
Conduct performance testing and make continuous improvements.