GlobalVetLink VP of Marketing

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Requirements:

• 10+ years in B2B marketing;
• 5+ years leading a team;
• 3+ years in SaaS;
• Deep experience in marketing strategies and demand-generation programs;
• Experience with digital marketing platforms such as Google, TikTok, Meta;
• Experience with product-led growth and sales channel strategies;
• 3+ years using social media marketing for customer acquisition;
• Strong brand experience and storytelling abilities.

Responsibilities:

• Develop, support, and optimize marketing team and processes.
• Lead marketing strategy and go-to-market efforts.
• Guide a high-performing team with a cohesive growth plan.
• Drive results using a data-informed mindset.
• Optimize demand generation through various marketing channels.
• Lead content creation to address customer needs.
• Refine brand story and enhance strategies across customer touchpoints.
• Conduct performance testing and make continuous improvements.