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Field Marketing Manager

Posted 11 days agoViewed

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💎 Seniority level: Manager, 5+ years

📍 Location: Europe (bonus points if you are in Berlin)

🔍 Industry: Air cargo

🏢 Company: cargo.one

🗣️ Languages: English

⏳ Experience: 5+ years

🪄 Skills: Project ManagementData AnalysisCross-functional Team LeadershipCommunication SkillsRelationship buildingTrainingSales experienceMarketingLead GenerationDigital MarketingBudget management

Requirements:
  • 5+ years of experience as in Field Marketing, Partner Marketing, or similar role - preferably in the logistics or technology sector.
  • Excellent communication and relationship-building skills.
  • Proven track record of developing successful co-marketing campaigns and event strategies.
  • Experience in collaborating with sales teams and creating sales enablement programs and materials.
  • Data-driven approach to marketing with strong analytical skills.
  • Ability to manage multiple projects and cross-functional stakeholders, with excellent organizational and problem-solving skills.
  • A go-getter attitude - you take the initiative and roll up your sleeves to do what needs to be done.
Responsibilities:
  • Developing and executing co-marketing strategies with strategic partners to amplify joint value propositions and promote cargo.one.
  • Collaborating with both partner sales teams and internal sales teams to communicate our value proposition and craft sales enablement materials that drive engagement and adoption among freight forwarders.
  • Building strong relationships with strategic partners to unlock new business opportunities and deepen collaboration.
  • Identifying and capitalizing on opportunities to participate in partner-organized events, trade shows, and conferences.
  • Organizing joint initiatives, including webinars, workshops, and customer-focused events, driving awareness and generating qualified leads.
  • Aligning partner marketing efforts with our overarching account strategies and prioritization, ensuring a unified approach to key stakeholders.
  • Creating and executing targeted campaigns that highlight the unique benefits of our offerings, tailored to priority accounts.
  • Analyzing the performance of partnership-driven campaigns and tactics, and optimizing efforts for maximum impact and ROI.
  • Developing training and enablement programs for partner sales teams and internal teams, equipping them with tools and resources to effectively promote cargo.one.
  • Ensuring consistent messaging and branding across all partner marketing materials and initiatives, reinforcing our positioning.
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