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Field Marketing Manager

Posted 10 days agoViewed

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📍 Location: EMEA

🔍 Industry: B2B marketing

🏢 Company: Canonical👥 1001-5000💰 $12,800,000 Crowdfunding over 11 years agoInternet of ThingsOpen SourceCloud ComputingLinuxSoftware

🗣️ Languages: English

🪄 Skills: Project ManagementSalesforceCross-functional Team LeadershipCommunication SkillsCollaborationProblem SolvingAgile methodologiesRESTful APIsAccount ManagementSales experienceMarket ResearchMarketingLead GenerationStrategic thinkingDigital MarketingSaaSBudget management

Requirements:
  • Experience in B2B marketing for enterprise IT products, SaaS experience
  • Experience working with the EMEA markets
  • Excellent academic results, with Bachelor’s degree (or equivalent) in Marketing, Business, or a related field.
  • Excellent verbal, written, presentation skills in English
  • Hands-on mindset and ability to test various marketing assumptions attributing to scaling the most efficient ways of achieving positive marketing results
  • A growth mindset, always testing, learning, and optimizing marketing efforts.
  • Objectivity and openness to others' views while continuously building a positive team spirit
  • Proven ability to prioritise and meet deadlines without sacrificing quality
Responsibilities:
  • Develop and execute the regional go-to-market (GTM) strategy to generate demand and accelerate pipeline growth for specific assigned countries.
  • Work closely with Sales Teams to align marketing efforts with revenue goals and regional business priorities.
  • Plan and manage regional events, customer roundtables, and field marketing activities in close collaboration with sales and alliances teams.
  • Own webinars and virtual events from strategy to execution, ensuring high engagement and lead conversion.
  • Implement account-based marketing (ABM) programs targeting high-value enterprise accounts in the region.
  • Develop and execute integrated campaigns across email, digital, social, and paid media to support regional sales objectives.
  • Work with the CRM and Marketing Operations team to track and optimize marketing funnel performance.
  • Collaborate with partner marketing teams to develop joint go-to-market (GTM) programs with strategic partners in the region.
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