Field Marketing Manager

Posted about 2 months agoViewed

📍 Location: EMEA

🔍 Industry: B2B marketing for enterprise IT products, SaaS

🏢 Company: Canonical👥 1001-5000💰 $12,800,000 Crowdfunding over 11 years agoInternet of Things Open Source Cloud Computing Linux Software

🗣️ Languages: English

🪄 Skills: Project ManagementSalesforceCross-functional Team LeadershipCommunication SkillsCollaborationProblem SolvingAgile methodologiesRESTful APIsAccount ManagementSales experienceMarket ResearchMarketingLead GenerationStrategic thinkingDigital MarketingSaaSBudget management

Requirements:

Experience in B2B marketing for enterprise IT products, SaaS experience
Experience working with the EMEA markets
Excellent academic results, with Bachelor’s degree (or equivalent) in Marketing, Business, or a related field.
Excellent verbal, written, presentation skills in English
Hands-on mindset and ability to test various marketing assumptions attributing to scaling the most efficient ways of achieving positive marketing results
A growth mindset, always testing, learning, and optimizing marketing efforts.
Objectivity and openness to others' views while continuously building a positive team spirit
Proven ability to prioritise and meet deadlines without sacrificing quality

Responsibilities:

Develop and execute the regional go-to-market (GTM) strategy to generate demand and accelerate pipeline growth for specific assigned countries.
Work closely with Sales Teams to align marketing efforts with revenue goals and regional business priorities.
Plan and manage regional events, customer roundtables, and field marketing activities in close collaboration with sales and alliances teams.
Own webinars and virtual events from strategy to execution, ensuring high engagement and lead conversion.
Implement account-based marketing (ABM) programs targeting high-value enterprise accounts in the region.
Develop and execute integrated campaigns across email, digital, social, and paid media to support regional sales objectives.
Work with the CRM and Marketing Operations team to track and optimize marketing funnel performance.
Collaborate with partner marketing teams to develop joint go-to-market (GTM) programs with strategic partners in the region.

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