Field Marketing Manager - EMEA

View full description

Requirements:

• 3-5 years of experience in field and event marketing, especially in B2B SaaS or tech, with a knack for driving revenue and brand growth.
• Bachelor’s degree in Marketing, Business Administration, or a similar field.
• Track record of crafting and executing field marketing strategies.
• Strong project management skills.
• Fluent in English.
• Comfortable with tools like Salesforce, Marketo, Demandbase

Responsibilities:

• Plan, execute, and manage all aspects of field events including conferences, trade shows, workshops, webinars, and Contentstack-hosted events to enhance brand visibility and engage potential customers.
• Partner with regional account executives and leaders to align marketing initiatives with sales priorities, creating a cohesive approach to lead generation and pipeline acceleration.
• Drive MQO (Marketing Qualified Opportunity) growth through multi-channel field programs, including webinars, in-person events, ABM (Account-Based Marketing) tactics, and strategic partnerships.
• Some management of third-party vendors, negotiate contracts, and ensure that projects remain on budget and on schedule.
• Design and implement strategic marketing programs tailored to regional markets, ensuring alignment with corporate objectives and sales goals.
• Measure the success of field marketing initiatives by tracking key metrics such as lead generation, conversion rates, pipeline impact, and ROI. Use data insights to inform and improve future programs.
• Gather market and competitive insights through field interactions to help inform overall marketing and product strategies.