Global Customer Marketing Specialist
Company:
Location:United States, Canada
Languages:English
Seniority level:Middle, 3-5 years
Experience:3-5 years
Skills:
Data AnalysisLead GenerationDigital MarketingSaaSCRM
Requirements:
- Bachelor’s degree in Marketing, Business, or a related field.
- 3-5 years of experience in customer marketing, preferably within the SaaS or healthcare industry.
- Proficiency in marketing automation tools and CRM systems (HubSpot or SalesForce is an advantage).
- Ability to work independently and as part of a global team.
- Strong analytical skills and a data-driven mindset.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Background in B2B marketing, with experience in the Small and Medium Business (SMB) segment is a strong plus.
Responsibilities:
- Manage upsell and cross-sell projects to drive revenue growth.
- Define, plan, and execute owned projects end-to-end.
- Standardize processes and build scalable solutions across diverse markets.
- Prepare and execute segmented communication plans for diverse customer groups.
- Utilize data-driven insights for tailored messaging and offers.
- Implement inbound marketing to attract and convert leads for upsell/cross-sell.
- Develop targeted campaigns for customer nurturing and product awareness.
- Monitor and optimize campaigns for lead generation or e-commerce growth.
- Identify and leverage opportunities to scale high-potential projects globally.
- Report on project performance and implement optimizations.
- Collaborate with local market teams to tailor strategies.
- Partner with product marketing for alignment with product launches.
- Collaborate with CS teams for a common communication strategy.
- Cooperate with marketing teams to create and execute planned projects.
