Global Product Marketing Manager

Approx. five years product marketing experience in a B2B SaaS or established tech company - you know what it takes to bring new products or features to market to drive new customer growth and engage existing customers Experience working in the accounting or professional services software industry is preferred, but not essential Proficiency in using marketing tech, ideally Intercom, Hubspot and Asana

Track and surface key market, customer and competitor insights to help identify problems that need solving and compelling value propositions Conduct customer research and analysis, creating buyer personas and championing the voice of customer in product, sales and marketing Develop compelling value propositions, positioning and messaging to make the complex simple, and continually testing and validating to ensure it resonates with our target audience Develop content that communicates our product value, including website pages, fact sheets, blogs, webinars, videos, decks, and more Develop and implement GTM strategies and campaigns for new product, feature and integration launches as well as new verticals / segments to drive customer acquisition and expansion. You’ll be the ‘conductor of the orchestra’ for strategic and major product initiatives, from helping enable sales to sell the product, marketing to promote the product, and CX to onboard customers. You’ll also influence product packaging and pricing to help unlock growth Keep one ear to the ground with our regional sales teams to understand why prospects don’t convert, and equip them with sales cheat sheets or battlecards to best position and sell our platform Drive continual product awareness, education and adoption among prospects and customers, working closely with the wider marketing team on integrated campaigns