Collaborate with stakeholders to understand business needs and translate them into CRM requirements. Analyze and document business processes, identifying improvement opportunities. Lead and support the design, testing, and deployment of the unified Microsoft Dynamics CRM platform. Ensure seamless integration of CRM tools into the broader IT landscape. Act as a liaison between technical teams and business users. Provide expertise and guidance on CRM best practices, leveraging Microsoft Dynamics functionalities. Support change management and user training.