- Evaluate our existing influencer program and build on it - sharpen the strategy, improve the systems, and scale the partnerships that are working
- Take our affiliate program to the next level - optimize commission structures, improve the affiliate experience, and grow the program into a meaningful revenue channel
- Build and grow our TikTok Shop affiliate program - recruit creators, structure incentives, and drive it as a dedicated revenue channel
- Source, vet, and recruit influencers and affiliates across Instagram, TikTok, and YouTube who are genuinely aligned with the Cowboy Colostrum brand
- Manage the full influencer lifecycle - from outreach and contracting through content approval, posting, and performance review
- Build and maintain relationships with top-performing partners, developing long-term collaborations and exclusivity deals where it makes sense
- Track and report on program KPIs - reach, EMV, conversion, revenue — and use data to continuously improve and scale
- Coordinate gifting, seeding, and product sends with our ops and fulfillment teams
- Stay ahead of creator trends, platform changes, and competitor programs to keep our strategy sharp
Data AnalysisRelationship management