- Design and ship a self-serve sign-up and payment flow.
- Define and instrument trial limits like AI credit budgets and storage caps.
- Surface high-intent upsell signals to the sales team.
- Own the new-user journey from sign-up to first branded content.
- Apply the hook model to every step of the activation surface.
- Work with the AI team on innovative features for new users.
- Stand up the experimentation platform and run controlled experiments.
- Measure short-term conversion and long-term outcomes like retention and LTV.
- Operate as the in-house growth engineering expert.
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