- Design and implement SpruceID’s end-to-end sales and GTM operating system, including pipeline management, forecasting, campaign execution, and performance tracking.
- Create and enforce rigor across CRM, sales operations, and reporting, driving consistency in pipeline hygiene, deal progression, and forecasting.
- Step into a highly active pipeline and lead strategic opportunities through to close, particularly within state government accounts.
- Develop and execute a focused GTM strategy for state and broader SLED markets, with a deep understanding of procurement dynamics, buying cycles, and stakeholder landscapes.
- Lead deals through RFPs, compliance requirements, and security reviews, while aligning internal stakeholders to meet public-sector constraints and timelines.
- Identify priority government customer segments and package SpruceID’s services-led solutions into compelling, outcome-driven offerings.
- Build and iterate on outbound and inbound strategies to sustain deal flow, prioritizing high-value opportunities.
- Operate with an AI-first mindset, using modern tooling and approaches to improve efficiency, insight generation, and overall sales productivity.
- Partner closely with leadership to translate high-level direction into executable plans, prioritization frameworks, and measurable outcomes.
- Translate early services-led wins into repeatable motions that inform future software and licensing strategies.