- Develop strategic go-to-market plans, including segmentation, targeting, positioning, and channel strategy, in close collaboration with the VP – Sales and Development team
- Collaborate with the Specifications team to position Stego Air Barriers as the preferred solution provider among architects, distributors, contractors, and industry stakeholders
- Operationalize and drive the execution of market entry and expansion initiatives for Air Barrier brand growth and development
- Develop and execute strategic tactical plans for key and high-value customers, driving revenue growth and long-term relationship opportunities
- Own and drive the revenue performance of Air Barrier products, leading the strategies, processes, operations, and overall target achievement
- Analyze sales data to forecast, identify and evaluate pipeline health, and track target attainment
- Build strong working relationships with key industry influencers and decision makers, including design professionals, distributors, contractors, and other customers
- Represent Stego as a market leader and thought partner at key regional and national trade shows and customer and industry events
- Serve as a Sales Division leader, guiding and supporting culture, pioneering and championing new initiatives
- Establish the Air Barriers Subdivision as a respected and collaborative Company resource
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