- Translate marketing and company-level priorities into integrated roadmaps, capacity plans, and sequencing across all marketing functions.
- Ensure alignment between strategic objectives, team priorities, and execution plans, enabling effective tradeoffs and focus.
- Partner with marketing leadership to support annual planning, quarterly prioritization, and re-forecasting processes.
- Own and continuously improve marketing operating models, planning cycles, prioritization frameworks, and core operating rituals.
- Design and optimize cross-functional processes with Product, Data, Finance, and Legal to enable efficient execution and scalability.
- Define and maintain operational standards, documentation, and governance across marketing initiatives.
- Establish clear performance frameworks that connect marketing strategy to outcomes through well-defined KPIs, dashboards, and reporting.
- Provide decision support to marketing leadership by surfacing insights, risks, and tradeoffs related to capacity, performance, and investment.
- Identify, evaluate, and prioritize AI and automation use cases across marketing workflows.
- Act as a trusted thought partner to senior marketing leaders, influencing decisions through structured thinking and data-driven insights.
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