- Own the editorial vision, voice, and cadence across all owned blog, video, social media, and community channels.
- Develop and execute an SEO-forward content strategy to improve rankings and drive acquisition.
- Own the BOXED YouTube channel strategy, including show concepts and production schedules.
- Own engagement and conversion KPIs, optimizing content to drive traffic and product engagement.
- Oversee social media GTM strategy across X, Instagram, Facebook, and TikTok.
- Manage and develop the Social & Community Manager and oversee community health.
- Build and manage a roster of freelance writers, editors, and on-camera talent.
- Establish goals and report on performance metrics using attribution platforms like Northbeam.
People ManagementGoogle AnalyticsSEO+2 more