- Own the full P&L for the Asia market, ensuring efficient spend versus revenue growth
- Develop and execute the country strategy, aligned with Fora’s international priorities and KPIs
- Oversee end-to-end revenue performance, forecasting, and KPI tracking
- Understand priorities for your market, define and operationalize strategic priorities
- Work with international team members and leadership to align with Fora’s international expansion framework and adapt go-to-market strategies accordingly
- Manage localization of tools (e.g. HubSpot, Intercom, WhatsApp) for advisor and client workflows
- Build and optimize operational processes across advisor onboarding, support, payments, compliance, and other key areas essential to market operations
- Ensure adherence to local tax, legal, and regulatory requirements
- Lead the go-to-market strategy, including paid marketing, PR, partnerships, and events
- Create locally relevant messaging, content, partnerships, and client-facing events to grow Fora’s presence in the market
- Monitor and improve CAC and LTV per advisor, ensuring growth efficiency
- Ensure the success of advisors across Asia, proactively identifying and closing gaps across training, onboarding, platform tools, partnerships, client-facing materials, and community engagement
- Serve as the “face of Fora” for advisor questions and concerns in your market
- Lead and host advisor events to strengthen Fora’s local community and brand presence
- Build and manage relationships with local travel partners, tourism boards, and related organizations based on advisor business needs
- Act as the leader of Fora in Asia, representing the company across internal and external initiatives
- Source, vet, and manage third-party partners or vendors to strengthen and scale local operations
- Lead, coach, and develop your local team, ensuring alignment with established goals and performance metrics
- Foster a culture of efficiency, accountability, and advisor-first servant leadership
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