Apply🧭 Fulltime
🔍 Gaming, tech, fintech, or blockchain
- 7+ years in a senior marketing role in gaming, tech, fintech, or blockchain industries.
- 3+ years experience in leading a team of marketing professionals
- Experience working and management of various Marketing, Influencer/ Social and PR agencies
- Proven track record in developing and executing successful marketing strategies for digital products in the web2/ web3 space.
- Strong experience in digital marketing channels, including social media and content marketing.
- Experience in planning and managing events with success in leveraging events for brand growth.
- In-depth understanding of CEX/ DEX, blockchain, launchpads, digital asset management.
- Familiarity with community building in digital ecosystems.
- Proven ability to identify strategic event opportunities and build relationships with stakeholders.
- Exceptional communication and storytelling skills.
- Analytical and data-driven approach to decision-making.
- Strong leadership skills capable of building and inspiring high-performance teams.
- Proficient in traditional digital marketing tools and platforms.
- Familiarity with blockchain, DeFi, NFTs, and understanding of marketing automation and CRM systems.
- Develop and implement marketing strategy focusing on user acquisition, engagement, and retention.
- Position as a leader in Web3 and blockchain solutions.
- Lead go-to-market strategies for product launches in collaboration with product and partnership teams.
- Plan and execute strategic participation in industry events, conferences, and trade shows.
- Organize and oversee events, including webinars, live demonstrations, conferences, and more.
- Build relationships with event organizers and coordinate speaking opportunities for key team members.
- Lead content strategy and development to reflect brand voice voice and appeal to diverse audiences.
- Manage community engagement strategies to grow our user base and build an active, loyal community.
- Oversee social media strategy and execution to create compelling, authentic, and educational content.
- Develop and manage relationships with key influencers, content creators, and industry leaders.
- Collaborate with the partnerships team for co-marketing campaigns.
- Lead cross-promotional campaigns with strategic partners to attract and engage new audiences.
- Set, monitor, and report on key performance metrics for all marketing initiatives.
- Utilize analytics tools to gain insights on campaign performance, user behavior, and market trends.
- Work closely with data teams to leverage insights for enhanced targeting, segmentation, and personalization.
- Develop and execute PR strategies with PR Agency to enhance our brand image and visibility in the media.
- Cultivate relationships with journalists, bloggers, and media outlets to secure coverage.
- Coordinate press releases, media kits, and other PR materials to promote our1 products and initiatives.
- Monitor media coverage and manage crisis communication if necessary.
Posted about 21 hours ago
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