- Develop and execute digital marketing strategies across paid, organic, email, content, social, and conversion channels.
- Own demand generation initiatives focused on qualified leads, pipeline growth, customer acquisition, and revenue contribution.
- Manage and optimize email marketing programs using Mailchimp.
- Plan, launch, manage, and scale paid media campaigns across Google Ads, LinkedIn Ads, and other relevant channels.
- Lead SEO strategy including technical SEO, on-page optimization, content strategy, and AI-search visibility.
- Build landing pages, funnels, nurture sequences, and CRO experiments.
- Use AI tools and agents to improve productivity across content creation, research, and campaign optimization.
- Build automated reporting dashboards and performance scorecards with clear ROI metrics.
- Present insights, forecasts, opportunities, and growth recommendations to leadership stakeholders.
- Improve marketing operations by implementing scalable systems.
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