- Research keywords, markets, and products to support category navigation and website content.
- Use Excel to prepare and store website-import data and inform data-driven decisions.
- Collaborate with email marketing and pay-per-click advertising teammates on customer acquisition.
- Maintain and grow product catalogs by researching, adding, and managing products on fastenersplus.com or uscargocontrol.com.
- Maintain product feeds and validate product information.
- Write user-focused, SEO-optimized web content that incorporates appropriate keywords.
- Use software tools and create processes to drive automation.
- Lead projects and merchandising campaigns with team members and other departments.
- Improve conversion rate, average order value, website traffic, revenue, and website KPIs through merchandising.
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