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🔥 Product Marketing Manager
Posted 2024-11-20

📍 The Netherlands, Germany, Austria, Italy, France, Spain, UK

🧭 Full-Time

🔍 Hospitality

  • Commercial acumen with a proven track record in driving product marketing performance.
  • Data-driven with strong analytical skills and KPI tracking abilities.
  • Creative & innovative with a focus on challenging the status quo.
  • Collaborative team player with excellent communication and influencing skills.
  • Project management skills in fast-paced environments.
  • Experience in Go-to-Market strategies within hospitality or residential products (hotels, PBSA, extended stays, co-living).

  • Own & optimize marketing performance for assigned product segments.
  • Analyze buying behaviors and personas to inform product strategies.
  • Develop compelling positioning & messaging with cross-functional teams.
  • Execute & manage global campaigns, ensuring they meet objectives.
  • Create & implement experimentation roadmaps to boost performance.
  • Track performance against KPIs and report to stakeholders.
  • Collaborate with Digital Marketing, Product, and Analytics teams to address opportunities.
  • Manage local activation for global campaigns and lifecycle management.
  • Lead go-to-market strategies and post-campaign evaluation.
  • Oversee campaign budgets and ensure ROI.

LeadershipProject ManagementData AnalysisProduct ManagementProject CoordinationCross-functional Team LeadershipStrategyData analysisCommunication SkillsAnalytical SkillsCollaborationProblem SolvingAttention to detailOrganizational skillsPresentation skillsTime ManagementWritten communication

Posted 2024-11-20
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🔥 Growth Marketing Manager (Freelance)
Posted 2024-11-15

🧭 Contract

🔍 Hospitality

  • Commercial-minded with a proven track record in driving strong commercial performance.
  • At least 8 years of relevant work experience.
  • Bachelor Degree required.
  • Strong analytical mindset with the ability to turn data into actionable insights.
  • Possess a creative flair and capability to innovate.
  • Great team player thriving in a collaborative environment.
  • Strong influencing and decision-making skills.
  • Project management skills in a fast-paced setting.
  • Sense of ownership and pride in performance's impact on company success.
  • Comprehensive knowledge of digital industry market trends and opportunities.
  • Ability to allocate commercial gaps and opportunities.

  • Own the end-to-end funnel performance for responsible product segments and identify gaps to improve performance.
  • Create and execute integrated campaign and customer lifecycle strategy driving measurable KPI performance.
  • Manage the global campaign briefing process, collaborating with stakeholders while adhering to timing and budget.
  • Develop a roadmap for experimentation and testing to enhance commercial performance.
  • Measure and report growth marketing activity performance against defined KPIs.
  • Collaborate with Digital Marketing, Product & Experience, and Performance Hub teams.
  • Work with the Analytics team to address performance gaps through innovative solutions.
  • Leverage 3rd party channels for additional revenue streams.
  • Align with local marketing teams for activation supporting global campaigns.
Posted 2024-11-15
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