- Develop and execute joint marketing and growth plans for priority partners.
- Adapt programs to different partner types, routes to market, target audiences and shared revenue objectives.
- Build strong relationships with partners’ marketing, product and sales teams.
- Identify gaps in partner enablement and develop necessary resources, playbooks, and training materials.
- Collaborate with Digital and Field Marketing to deliver integrated campaigns across digital channels, events, and webinars.
- Support the acquisition, launch and activation of new partners.
- Measure partner engagement, pipeline contribution, conversion, and revenue impact.
Project ManagementCRM