- Build and execute partner marketing programs across referral, channel, technology, and platform partners.
- Develop account-based campaigns targeting partner customer bases and priority accounts.
- Partner with Partnerships and Sales to prioritize marketing investment based on pipeline potential and strategic fit.
- Plan and deliver joint campaigns, events, webinars, and other co-marketing initiatives from concept through measurement.
- Develop compelling partner positioning, messaging, enablement, and campaign content aligned with brand and competitive narrative.
- Own partner marketing performance reporting, including sourced and influenced pipeline, campaign engagement, and partner performance.
- Serve as the marketing point of contact for partner teams, keeping initiatives aligned and moving forward.
SaaSCRM