- Research trade shows and create annual plans and budgets with marketing and sales leadership.
- Manage logistics, staffing, materials, and vendor relationships for external trade shows.
- Track and report on event ROI, lead generation, and attendee engagement using Salesforce Campaigns.
- Own end-to-end planning and execution of flagship company events like SuperCon and Broker Summit.
- Partner with Marketing and Sales to align event goals with pipeline and customer engagement targets.
- Plan and execute internal employee events and summits in coordination with People Ops.
- Develop and expand a new community-building program to drive engagement across social media and other channels.