Apply📍 United States
💸 90000.0 - 155000.0 USD per year
🔍 Marketing
- Bachelor’s degree or, in lieu of a degree, a high school diploma/GED and 5+ years of event experience.
- 4+ years of experience in the following: event marketing, project management or marketing/creative agency experience.
- 1+ years of experience managing Salesforce campaigns & reporting.
- 3+ years’ experience managing budgets, allocating & optimizing spend across a portfolio of tactics, along with an ability to prioritize.
- Ability to travel (up to 50%) and perform off hours/weekend work as needed.
- Advanced skills in Salesforce, Microsoft PowerPoint, Excel and Word.
- Create a Tradeshow experience center of excellence with sustainable process improvement plans, best practices and tactical execution plans to create efficiency and implement self-service models.
- Develop, lead, manage and execute ~80 compelling event marketing programs that showcase the Synchrony brand, our partners and resonate with our audiences.
- Design programs that connect the dots between relevant opportunities and business goals.
- Design experiences that help drive industry goals focused on the merchant experience – from acquisition to engagement.
- Flawlessly implement the event marketing strategy and activation plans – incorporating unique ideas and new trends for enhanced/differentiated experiences.
- Partner with stakeholders to define event objectives, activation opportunities, schedules, required resources and measures of success for all events.
- Collaborate with agency partners to improve overall tradeshow operations – includes but not limited to: process improvement, giveaway approach, on-site documentation for teams, merchant acquisition strategies and optimization.
- Develop and present proposals and key updates to internal stakeholders, as appropriate.
- Conduct site visits as necessary for event locations, prepare RFPs for event services, oversee negotiations, and lead the decision-making and recommendation process.
- Manage and collaborate with agency partners and other 3rd party vendors with clear roles and responsibilities as well as negotiate and execute all contracts/agreements.
- Work with internal teams on development of effective event promotion strategies that include inbound and outbound marketing communications tactics, including advertising, social media and PR.
- Develop strong relationships with event properties to maximize investment.
- Manage and when appropriate, train all relevant vendor and staff resources to ensure flawless execution of events.
- Monitor activities to ensure compliance with applicable regulations and laws, satisfaction of participants, and resolution of any problems that arise.
- Coordinate internal engagement and collaboration across business units and business areas to maximize integration and value along with consistent reporting metrics that properly demonstrate ROI.
- Responsible for budget tracking and optimization.
- Perform other duties and/or special projects as needed.
Project ManagementData AnalysisSalesforceProject CoordinationCross-functional Team LeadershipCommunication SkillsMicrosoft ExcelPresentation skillsRelationship buildingNegotiation skillsClient relationship managementBudgetingStrong communication skillsMarketingTeam managementStakeholder managementStrategic thinkingDigital MarketingProcess improvementFinancial analysisBudget management
Posted 1 day ago
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