- Manage the planning and execution of integrated marketing campaigns to support product and organizational goals.
- Translate business objectives and technical offerings into clear marketing strategies and messaging frameworks.
- Partner with the Senior Director and cross-functional teams to develop and refine go-to-market strategies.
- Develop and guide marketing messaging, value propositions, and positioning to translate complex technical concepts into clear communications.
- Develop and review marketing content such as collateral, digital assets, blog posts, and presentations to ensure brand alignment.
- Serve as a subject-matter resource by providing strategic communications guidance and recommendations to internal stakeholders.
- Define, track, and analyze marketing performance metrics to evaluate campaign effectiveness and inform future strategies.
Project Management