- Own the CRO strategy & roadmap, prioritisation and reporting, using funnel analysis to drive measurable uplifts to conversion rate.
- Ownership of the experimentation framework (hypothesis creation, backlog management, velocity targets).
- Manage types of testing including A/B, multivariate, server-side vs client-side.
- Ensure governance through QA processes, avoiding test pollution, and documentation.
- Deliver curated and customised user journeys across B2C and B2B via personalisation at scale.
- Collaborate with eCommerce and Performance Marketing Managers to drive improved paid media and website performance.
- Monitor and analyse growth metrics and campaign performance to unlock new optimisation opportunities.
- Lead landing page initiatives from idea through to launch and optimisation.
- Balance fast moving trading activity with longer term growth strategy.
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