CRO Manager
New
C
Culligan UK limitedDigital Marketing
Manchester, England, United Kingdom. Liverpool, England, United Kingdom. Leeds, England, United Kingdom. Birmingham, England, United Kingdom. Coventry, England, United KingdomFull-TimeManager
Salary not disclosed
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Job Details
- Experience
- 5–8 years
- Required Skills
- HTMLCSSJavascriptA/B testing
Requirements
- 5–8 years of experience in CRO of optimising journeys.
- Strong strategic thinking with deep understanding of user behaviour, digital performance metrics and conversion theory.
- Experience working with marketing teams and developers to support campaigns through website and landing page development.
- Solid experience in CRO / experimentation roles.
- Strong knowledge of tools like VWO.
- Advanced experience with GA4 (essential) and ideally Piwik Pro.
- Strong analytical thinking - confident with data, testing logic and statistical significance.
- Basic understanding of HTML / CSS / JavaScript.
- Proven expertise across tools like GA4 and VWO.
- Experience collaborating on campaigns with multi-disciplinary stakeholders.
- Hands-on knowledge of analytics, tracking, and attribution tools.
- Experience managing agencies and cross-functional stakeholders.
Responsibilities
- Own the CRO strategy & roadmap, prioritisation and reporting, using funnel analysis to drive measurable uplifts to conversion rate.
- Ownership of the experimentation framework (hypothesis creation, backlog management, velocity targets).
- Manage types of testing including A/B, multivariate, server-side vs client-side.
- Ensure governance through QA processes, avoiding test pollution, and documentation.
- Deliver curated and customised user journeys across B2C and B2B via personalisation at scale.
- Collaborate with eCommerce and Performance Marketing Managers to drive improved paid media and website performance.
- Monitor and analyse growth metrics and campaign performance to unlock new optimisation opportunities.
- Lead landing page initiatives from idea through to launch and optimisation.
- Balance fast moving trading activity with longer term growth strategy.
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