- Execute high-volume outbound prospecting efforts through phone calls, email, SMS, and other communication channels to generate qualified homeowner opportunities.
- Manage and maintain outbound cadences within platforms such as Salesloft, Salesforce, and other sales engagement tools.
- Identify and engage homeowners through multiple lead sources including marketing-generated leads, nurture campaigns, site re-engagements, referrals, and change-of-ownership opportunities.
- Qualify prospects based on homeowner goals, property fit, market alignment, and readiness to engage with local sales teams.
- Accurately document all outreach activity, lead status updates, call notes, and opportunity progression within CRM systems.
- Collaborate with marketing and sales leadership to provide feedback on lead quality, campaign performance, and outbound strategy effectiveness.
- Maintain SLA expectations for speed-to-lead and outbound follow-up standards to maximize conversion opportunities.
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