- Plan and execute market and competitive intelligence projects end to end across all of the Company's product categories, from defining the research question through to final recommendations.
- Track and maintain accurate records of competitor pricing, discounts, bundles and promotional activity on a regular cadence.
- Monitor competitor products and market demand, documenting feature gaps in the Company's range and features actively requested by customers across all categories.
- Gather, verify and triangulate data from internal teams, industry and market reports, competitor disclosures, retail and e-commerce sources, and primary or customer research where required.
- Analyse data to produce insights and recommendations that support Marketing and Product decision-making.
- Build and maintain trackers, dashboards, and reports required for the role, ensuring data accuracy and security.
- Prepare and present periodic and ad-hoc reports summarising findings, insights and recommendations to management and relevant stakeholders.
- Identify and escalate material competitor developments that require a timely response.
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