- Own the publishing calendar across all channels
- Create content including thought leadership, case studies, social posts, email newsletters, and sales enablement assets
- Track and report on marketing and funnel metrics
- Uphold editorial standards
- Brief, manage, and quality-control freelance writers and designers
- Lead SEO and GEO strategy and execution
- Manage social media channels, community engagement and follower growth
- Manage the website content
- Run email newsletter programme
- Partner with sales team on enablement and account-specific content
- Own lead scoring and prospect-related CRM initiatives
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