- Study consumer tech, health and wellness, home and kitchen, audio and home theater, travel and outdoors, and other relevant categories and trends.
- Research prospective clients, identify decision-makers, source contact information, and develop strategic target lists.
- Initiate personalized outreach through email, LinkedIn, phone, and other relevant channels.
- Build and nurture relationships with prospective clients through consistent communication.
- Identify and qualify new business opportunities and help turn initial conversations into meetings with senior agency team members.
- Communicate the value of earned media and the advantages of partnering with a specialized agency.
- Use agency resources, case studies, and client successes to strengthen outreach and advance conversations.
- Maintain accurate CRM records of outreach, prospect activity, and follow-ups.
- Build relationships with relevant industry partners and organizations that may create referral opportunities.
- Collaborate with senior team members to advance opportunities and learn about the broader sales process.
Business DevelopmentRelationship buildingMarketing