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Performance Marketing Manager - Remote

Posted 9 months agoViewed

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💎 Seniority level: Manager, 5+ years

🔍 Industry: EdTech

🏢 Company: Numerade👥 11-50💰 $26,000,000 Series A almost 4 years agoEducationEdutainment

🗣️ Languages: English

⏳ Experience: 5+ years

Requirements:
  • 5+ years of hands-on performance marketing experience.
  • Extensive SEM experience, managing large-scale campaigns (100,000+ keywords).
  • Strong analytical skills and experience with reporting and data analysis.
  • Previous CRM management experience; familiarity with Iterable is a plus.
  • Background in B2C sectors, particularly e-commerce, membership marketing, or direct response marketing.
Responsibilities:
  • Manage and optimize SEM campaigns, including budget allocation, bid adjustments, creative optimization, keyword expansions, and managing negative keywords.
  • Lead the charge in scaling paid digital channels, ensuring efficient acquisition costs and maximizing ROI.
  • Identify target audiences, craft compelling messaging, and design offers to enhance the effectiveness of paid social media campaigns.
  • Provide creative ideas to boost authentic follower engagement and interaction across platforms including TikTok, Instagram, Facebook, X, YouTube, and LinkedIn.
  • Assist with various aspects of CRM, including the design and implementation of email journeys, blasts, and push notifications.
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