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Performance Marketing Manager - Remote

Posted 4 months agoViewed

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💎 Seniority level: Manager, 5+ years

🔍 Industry: Education technology

🏢 Company: Numerade👥 11-50💰 $26,000,000 Series A over 3 years agoEducationEdutainment

🗣️ Languages: English

⏳ Experience: 5+ years

Requirements:
  • 5+ years of hands-on performance marketing experience.
  • Extensive experience in managing SEM campaigns with a large scale (100,000+ keywords).
  • Strong analytical skills with a focus on reporting and data optimization.
  • Self-motivated and collaborative with a strong work ethic.
  • Previous experience with CRM management; familiarity with Iterable is advantageous.
  • Experience in B2C sectors, specifically in e-commerce, membership marketing, or direct response marketing.
Responsibilities:
  • Manage and optimize SEM campaigns including budget allocation, bid adjustments, and keyword management.
  • Lead in scaling paid digital channels while maximizing ROI and maintaining acquisition costs.
  • Conduct AB testing aimed at consistent growth.
  • Identify relevant target audiences and develop effective messaging and offers for social media campaigns.
  • Coordinate with cross-functional teams to develop seasonal promotional campaigns.
  • Provide ideas for enhancing engagement on social media platforms.
  • Assist with email and push notification campaigns within the CRM.
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