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Performance Marketing Manager - Remote
Posted 7 months agoViewed
💎 Seniority level: Manager, 5+ years
🔍 Industry: EdTech
🏢 Company: Numerade👥 11-50💰 $26,000,000 Series A over 3 years agoEducationEdutainment
🗣️ Languages: English
⏳ Experience: 5+ years
Requirements:
- 5+ years of hands-on performance marketing experience.
- Extensive SEM experience, managing large-scale campaigns (100,000+ keywords).
- Strong analytical skills and experience with reporting and data analysis.
- Previous CRM management experience; familiarity with Iterable is a plus.
- Background in B2C sectors, particularly e-commerce, membership marketing, or direct response marketing.
Responsibilities:
- Manage and optimize SEM campaigns, including budget allocation, bid adjustments, creative optimization, keyword expansions, and managing negative keywords.
- Lead the charge in scaling paid digital channels, ensuring efficient acquisition costs and maximizing ROI.
- Identify target audiences, craft compelling messaging, and design offers to enhance the effectiveness of paid social media campaigns.
- Work closely with the Product Team and other marketers to develop promotional campaigns and offers, aligning with holiday schedules and business seasonality.
- Provide creative ideas to boost authentic follower engagement and interaction across platforms including TikTok, Instagram, Facebook, X, YouTube, and LinkedIn.
- Assist with various aspects of CRM, including the design and implementation of email journeys, blasts, and push notifications.
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