Growth Marketing Manager

New

JobgetherB2B marketing

Growth Marketing Manager based in the United States.Full-TimeManager

Salary not disclosed

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Job Details

Experience: At least 5 years of professional experience in growth marketing, demand generation, digital marketing, or a related B2B marketing position.
Required Skills: Google AnalyticsSEOA/B testingHubSpot

Have at least 5 years of professional experience in growth marketing, demand generation, digital marketing, or a related B2B marketing position.
Have experience executing integrated, multi-channel campaigns across paid media, email, lead nurturing, ABM, and digital channels.
Demonstrate B2B content development skills, including creating, editing, and repurposing marketing content.
Have hands-on experience with LinkedIn Campaign Manager and Google Ads.
Understand campaign testing, A/B experimentation, and conversion-rate optimization methodologies.
Have experience with audience segmentation, retargeting, lifecycle marketing, and lead-nurturing strategies.
Be able to analyze marketing and sales funnels, identify conversion bottlenecks, and recommend pipeline improvements.
Have working knowledge of SEO principles and an interest in GEO strategies and AI-driven search practices.
Be able to translate campaign performance data into insights and practical recommendations.
Have experience with HubSpot for CRM management, marketing automation, campaign execution, and lead nurturing.
Be familiar with Google Analytics 4, Google Search Console, and Semrush or comparable SEO platforms.
Be familiar with AI platforms such as ChatGPT, Claude, or similar tools.
B2B SaaS, enterprise software, ABM, or complex B2B sales experience is an advantage.

Plan, execute, and optimize integrated growth and demand-generation campaigns across paid, organic, email, ABM, webinars, and other digital channels.
Manage campaigns from strategic planning and launch through performance monitoring, optimization, reporting, and follow-up.
Collaborate with Content, Creative, Web, and Product Marketing teams to develop and repurpose B2B campaign content.
Manage and optimize paid advertising campaigns across LinkedIn Ads and Google Ads.
Partner with Content and Web teams on SEO and Generative Engine Optimization initiatives.
Develop and optimize lead-nurturing, re-engagement, and lifecycle marketing programs.
Analyze marketing and sales funnel performance with Sales and Revenue Operations and identify conversion gaps.
Run A/B testing and conversion-rate optimization across audiences, messaging, creative, offers, paid media, emails, and landing pages.
Monitor campaign, channel, and funnel performance and report on effectiveness and Marketing's contribution to revenue and pipeline growth.
Use AI tools and automation for campaign research, personalization, testing, reporting, analysis, and marketing efficiency.

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