Director of Growth

New

SequelMarketing technology

Remote; Work from anywhere, or work in person at our NY and SF hubs.Full-TimeDirector

Salary$200K - $300K; $200K – $300K • Offers Equity

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Job Details

Bring hands-on account-based marketing experience.
Use an experimental, growth-focused approach, with hypotheses and criteria for evaluating tests.
Show a track record of aligning marketing programs to sales outcomes measured in closed revenue.
Analyze funnel data, identify leaks, and recommend tests using numbers.
Have expertise in paid media and SEO, and understand answer-engine surfaces.
Have built workflows with modern GTM tools such as HubSpot, Clay, Apollo, or ZoomInfo.
Build scalable systems rather than relying on additional hires.
Prior experience managing a BDR team is a bonus.
Experience in events, webinars, or virtual engagement is a bonus.
Experience marketing a challenger brand against larger, better-funded competitors is a bonus.

Own end-to-end demand generation across ABM, paid digital, and potentially the outbound BDR team.
Build the referral and word-of-mouth pipeline alongside renewals, partners, and the Game Changers program.
Develop and execute paid media and email strategy.
Select target enterprise accounts and execute ABM campaigns.
Align marketing and sales so generated pipeline converts to closed business.
Run rapid experiments across channels, formats, and offers; stop ineffective tests and scale successful ones.
Develop the go-to-market motion for field marketing events in partnership with the team member who owns field.
Analyze funnel performance and campaign contribution to pipeline, then use findings to choose future bets.
Build growth systems with LLMs, APIs, and enrichment tools for personalized outreach, funnel automation, lead scoring, and routing.
Lead the BDR team and improve outbound quality, if taking on BDR management.

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