Senior Director, Head of Growth Marketing
New
H
HubSpotB2B SaaS
Remote - USAFull-TimeDirector
SalaryAnnual Cash Compensation Range: $246,900 — $395,000 USD
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Job Details
- Required Skills
- SEO
Requirements
- Demonstrated ability to personally identify signals, form hypotheses, test ideas, and scale what works.
- Experience creating measurable growth in situations without an established playbook.
- An active AEO and AI search practice, including the ability to explain tools, tactics, and how visibility and impact are measured.
- Deep organic search, SEO, and content-led growth expertise.
- Experience building continuous growth engines rather than relying on one-off campaigns.
- Experience using AI or automation to change how a team operates.
- Experience building and leading high-performing teams and attracting strong talent.
- Understanding of both high-volume self-service and sales-assisted growth models.
- Ability to influence senior leaders across Product, Sales, Finance, Data, and Marketing.
- B2B SaaS experience is preferred.
Responsibilities
- Set the strategy for creating and capturing demand as traditional inbound declines.
- Scan for new channels, technologies, and buyer-behavior shifts, then develop hypotheses and test them.
- Lead HubSpot’s SEO and AEO strategy, including organic search and visibility across AI answer engines, LLMs, and agents.
- Build repeatable systems for identifying signals, prioritizing ideas, testing, measuring incrementality, and scaling results.
- Use customer and ideal customer profile insights to guide team investment and experiments.
- Partner with Product to turn customer behaviors and unmet needs into acquisition opportunities, products, or features.
- Work with performance marketing, lifecycle, brand, and partnerships leaders to apply learnings across the funnel.
- Attract, develop, and lead a growth team, using AI and automation to help the team experiment, learn, and ship faster.
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