Growth Marketer
C
CoinTrackerFinancial planning
Remote in the USFull-TimeLead
SalaryThe starting salary for this position is between $122,315 - $143,900 USD.
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Job Details
- Experience
- 3+ years in growth or performance marketing
- Required Skills
- SEO
Requirements
- Have 3+ years in growth or performance marketing.
- Ideally have experience at a consumer company selling a high-ticket service through calls.
- Have owned a pipeline number for a sales team and hit it.
- Have built and launched website pages and experiments yourself.
- Be comfortable changing a website using AI coding tools.
- Have hands-on paid search experience and know CAC, payback, and conversion by channel.
- Have grown AEO/SEO through content, comparison pages, or offsite authority that earned AI answer engine citations or rankings.
- Be able to read performance numbers honestly, including small samples and long lead-to-customer lags.
- Bonus: have marketed in a regulated category such as financial advice, tax, insurance, or health, and know how to write compelling, compliant copy.
- Be comfortable acting independently, collaborating with sales, advisors, engineers, and agencies, and explaining why performance numbers changed.
Responsibilities
- Own the funnel from first visit to a held consultation, including the plan, channel choices, and growth number.
- Build and test landing pages, calculators, and comparison pages in the codebase using AI coding tools.
- Run Google Ads and experiment with new paid acquisition channels.
- Grow AI search and SEO through content, comparison pages, reviews, and offsite authority, directing an agency.
- Work with the CoinTracker team to reach its users with the right offer at the right time.
- Improve scheduling, reminders, and qualification to turn more booked calls into held conversations.
- Track consultation sources and report weekly channel performance.
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